“Exploring a creative direction means entering a pre-existing space and showing it through your eyes, moving from room to room to reshape the building. We chose London for the Cruise show, knowing it was the right choice. I owe a lot to this city, which welcomed me and listened to me. The same goes for Gucci, whose founder was inspired by his experience in this city. The return of the Maison is motivated by the desire to immerse ourselves in the unmistakable essence and creative strength of the city, with its endless capacity to relate and dialogue with contrasts, encouraging co-existence. Today, we are here to celebrate this spirit. The Tate Modern is the perfect setting to tell the essence of the city, with its grand Turbine Hall that welcomes and gathers everyone, and its Tanks, true generators of ideas,” said Sabato De Sarno ahead of his first Gucci Cruise.
In the heart of London, at the majestic Tate Modern, Sabato De Sarno, the new creative director of Gucci, created an unprecedented experience, paying homage not only to fashion but also to the rich history of the city and the historic Italian fashion house.
A Symphony of Contrasts and Harmonies
The new and highly anticipated Gucci Cruise show transformed the location into a magical stage of contrasts, between rigor and extravagance, solidity and delicacy. We had the opportunity to admire the beauty of modern architecture in a perfect mashup with nature in a truly surreal journey.
The Connection with London
Gucci, as many of you may already know, actually has part of its roots in London. The founder, Guccio Gucci, opened his first store in 1921 in Florence, but the fashion house’s history dates back over two decades earlier when Guccio moved to London at the age of 16. Working as a porter at the Savoy Hotel, he encountered a diverse elite of aristocrats, artists, and industrial captains, from whom he drew inspiration to create objects that combined durability and unique aesthetics.
Here are the best looks from the latest Gucci Cruise 2025 collection, Sabato De Sarno’s first
De Sarno transformed his experiences into fashion masterpieces, blending British and Italian styles. He challenged conventions, turning work clothes into tailored garments and street style.
The collection boldly explored human contradictions, turning fragility into strength and celebrating individuality. Gucci’s iconic symbols and British style literally merged into an unrepeatable imaginary, while craftsmanship and fashion created a universal language capable of overcoming cultural barriers. The color palette is extremely wide, ranging from the famous Red Ancora to various earth-tone shades, with touches of aqua green, white, black, lilac, and pink. Among bows, long flowing dresses, and accessories destined to enrich many wardrobes, a new and irresistible world emerges.
Images by Launchmetrics / Spotlight
The post Discover Sabato De Sarno’s First Cruise Collection for Gucci first appeared on The Blonde Salad.